Shopping Malls
Shopping malls are fundamentally social environments. Loyalty is driven by how easily visitors discover what they came for, and what they did not.
22 jobs · 4 teams
What these teams are trying to do.
22 jobs across 4 teams, from our jobs-to-be-done research with operators of this building type.
Leasing4
- Discover new stores, products, and unique experiencesCritical · Constant
- Optimize tenant mix using footfall and conversion analyticsHigh · Constant
- Prevent revenue leakage via data-driven rent optimizationMedium · Constant
- Participate in community life via mall-hosted eventsMedium · Occasional
Facility Ops2
- Manage rapid deployment of flex-leasing/pop-up infrastructureHigh · Frequent
- Escape from everyday life and stress through atmosphere/ambianceHigh · Constant
General2
- Experience hedonic pleasure and "retail therapy" (emotional uplift)Critical · Constant
- Engage in shared shopping experiences with companionsHigh · Constant
Universal14
- Navigate and find my way efficientlyCritical · Constant
- Feel physically safe and secureCritical · Constant
- Maintain physical comfort for extended periods (temperature, lighting, air quality)High · Constant
- Access clean restrooms quicklyHigh · Frequent
- Manage time effectively and meet deadlinesHigh · Constant
- Access food and beverages convenientlyMedium · Frequent
- Access reliable technology and connectivity (WiFi, charging)High · Constant
- Reduce anxiety and stress associated with the environmentHigh · Constant
- Maintain dignity and privacy (especially in vulnerable physical/emotional states)High · Constant
- Feel valued and recognized as an individual (personalization)Medium · Frequent
- Experience sense of control and autonomy over immediate environmentMedium · Constant
- Build and maintain meaningful relationships and social connectionHigh · Frequent
- Feel sense of belonging and inclusion in the community/environmentHigh · Constant
- Participate in a community and shared purposeMedium · Frequent
See it on yours
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